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About Spark

Spark came out of one observation: people sit through AI courses, nod along, and then change nothing about their work the next day.

The reason is rarely a lack of interest. It is that the examples in the course have nothing to do with the tasks waiting in the inbox. There is a long way between watching someone write marketing copy for an imaginary coffee chain and sitting with a real client who wants ten headlines before lunch.

Spark turns that around. We start from the work actually on the table at your company and build the course around it. The exercise is not an exercise but work that had to be done anyway.

We are a small outfit and produce few courses at a time: ready courses in Icelandic that anyone can buy, and courses built for one company, which cannot be mass produced.

Who is behind it

Þórarinn Hjálmarsson

Founder of Spark, responsible for the courses

Þórarinn reviews every script and every exercise before a course goes live, and questions sent to hallo@sparkwithai.app reach him directly. Spark is run by Neðri Hóll Hugmyndahús ehf.

What we hold to

Short beats long

A short part that gets watched is worth more than a forty minute lecture that gets opened and closed.

Practice beats explanation

People learn by doing the thing once, not by hearing it explained three times.

Progress is a fact

No badges, no points, no rewards. Just whether you are through or not.